The Black Pearl Heart

Guest Blog by Charles McLachlan

Posted: | In: Black Pearl, Members Stories

Can Business Networking work for You? When discretionary business expenditure is under pressure, the uncertainties of traditional marketing interventions such as advertising, mail shots, cold-calling and exhibitions begin to look less attractive. Over the last three years, structured business networking has exploded in popularity. Membership of industry associations, chambers of commerce, Institute of Directors or

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